THE DIFFERENCE ISN'T THE ART.
IT'S THE JUDGMENT BEHIND IT.
WE DELIVER PERSPECTIVE.
From sunny Vilassar de Mar, twenty minutes north of Barcelona, Greybone was built on a simple conviction: there had to be a better way. Not following in anyone's footsteps — opening new ground, again.
DANIEL CATALINA GUIL
He started his career as an artist. He ended up as a VP.
With a multidisciplinary background spanning industrial design, 3D animation, comics and advertising, he eventually found the industry that truly captured him — mobile gaming. Dragon City, Monster Legends, Warhammer, Star Trek, Godzilla vs Kong, Avatar, Marvel Contest of Champions, Brawl Stars — and over 100 titles across every major genre and platform, whether directing, creating or leading a team.
At Social Point, he built the creative department from the ground up and scaled it through the studio's growth years — including working on the early days of Dragon City mobile and the first UA campaigns, back when 15x30 interstitials were everything.
At Tilting Point, he co-founded the Barcelona office alongside Mathias Roger, Ignasi Prats and William Hughes, directing marketing art across a global portfolio of licensed IPs. Acting as both client and vendor simultaneously — amplifying an enormous slate of games, treating each one as if it were the only one — and learning firsthand what separates vendors that deliver from vendors that disappoint.
When he's not deep in a project, you'll find him surfing or playing punk rock around Barcelona, expanding his anime storyboard collection, debating cinema, or going absolutely feral with his two kids.
LinkedIn →SMALL BY DESIGN.
SENIOR BY DEFAULT.
Greybone is a boutique studio — deliberately. A small senior core team supported by a curated network of specialist freelancers. No juniors presented as seniors. No factory pipelines. No account managers between you and the people actually doing the work.
We assemble the right team for each project — from a single Art Director to a full strike force — and we remain accountable for the output at every stage.
BASED IN BARCELONA.
WORKING GLOBALLY.
Our studio is based in Vilassar de Mar, on the Maresme coast north of Barcelona. Our clients are in San Francisco, Helsinki, London, Seoul and everywhere in between.
We operate in English, Spanish and Catalan. We work across time zones without drama. We deliver on time because we plan properly — not because we crunch.
We've sat in the chair you're sitting in.
We've been the client. We've written the briefs, run the reviews, pushed back on the work and approved the finals. We know what you need before you finish explaining it.
Small team. Full accountability.
When you work with Greybone, you work with the people doing the work. Not a salesperson who hands you off to someone else. Direct communication, direct responsibility.
Performance is not the enemy of craft.
Beautiful work that doesn't convert is decoration. We make things that look great and do their job — because we understand that in this industry, both matter equally.
We say no when we should.
If a direction won't work, we'll tell you. If a deadline is unrealistic, we'll say so. We'd rather have an honest conversation early than a painful one late.